Some varsity athletes are already taking advantage of rules allowing them to benefit from name, image and likeness – CBS Chicago
CHICAGO (CBS) – Thursday was a red letter day for college athletes in Illinois and across the country.
As CBS 2’s Matt Zahn reported, some college athletes are already taking advantage of new name, image, and likeness rules coming into effect.
READ MORE: One-month-old girl among 7 injured in mass shooting in Englewood
Basically what the name, image and likeness laws and NCAA rules mean is that student athletes can finally make money with what for many of them is status. celebrity in their college towns.
Many are already benefiting from it. Illini basketballers Trent Frazier and Andre Curbelo have both announced deals with a food delivery service, while northwest quarterback Ryan Hilinski has said he’s open for business.
READ MORE: Police Superintendent David Brown outlines his plan to keep Chicago safe for the July 4th weekend; Resident hopes this can help ‘stop all this violence’
CBS Sports lead writer Dennis Dodd expects many more to follow suit.
“Only a small percentage, like I said, will capitalize a lot – but one industry leader told me he thinks one hundred percent of Division I athletes will get something because it gets so easy . Sitting on a couch, you can earn $ 1,000 based on social media with the touch of a button, and it won’t be that hard. Do you know what $ 1,000 means for a student? Dodd said. “Some will do it big, some will be models, some will get cars, but only a small percentage – so I think that’s generally good.”
Dodd called the day one of the most transformative days in NCAA’s 115-year history, effectively calling it the end of amateurism.
NO MORE NEWS: Man was seriously injured by a stray bullet while sitting on a Green Line train at 51st Street
But he also doesn’t think it will have much of an effect on the fans, saying the matches will continue.