KFC Drops ‘Good Finger Lick’ Slogan Amid Coronavirus Pandemic, Scrambles Slogan in New Marketing Materials
KFC cleans up its act and ditch the iconic ‘good finger lick’ slogan as the coronavirus health crisis continues.
The chicken-centric channel broke the news on Monday, confirming that the 64-year-old currency will be temporarily suspended from advertising material in some countries with immediate effect.
A KFC spokesperson told FOX Business the ad campaign is running in the UK, Canada, the Netherlands, the Middle East, North Africa, South Africa and parts of the world. ‘Asia. The campaign was not presented in the US market, they added.
For example, KFC in the UK and Ireland is reportedly scrambling the words “finger lick” on some of its marketing materials, instead of completely removing such marketing materials.
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“We find ourselves in a unique situation – to have an iconic slogan that doesn’t quite match the current environment,” Catherine Tan-Gillespie, KFC’s global marketing director, said in a statement. “While we suspend the use of It’s Finger Lickin ‘Good, please rest assured that the food so coveted by so many people around the world is not changing at all.”
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KFC’s press release further reassured fans that the slogan will return “when the time is right”.
Going forward, Sky News reports that the fast food chain has posted images of well-known advertising media with the famous fuzzy slogan.
KFC’s UK and Ireland website also directs customers to a message telling them to “ignore” the tagline.
“You know that thing you do with your tongue after you finish a delicious piece of chicken? Please ignore it… for now,” the site read. “We got that. It’s not going to be easy. There’s a reason it’s been our slogan for over half a century. So eat the wings. Drink the sauce. Load up on fries. . And look at this space – the tagline will be back. Just in time. “
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The channel had already taken heat for the slogan “good finger lick” this spring amid the ongoing epidemic.
The marketing discourse has been criticized in the UK as “irresponsible” because it potentially “encourages behavior that could increase the chances of the coronavirus spreading”, for example touching the face.
Alexandra Deabler of Fox News contributed to this report.