Former Tech players strike NIL deal with Red Raiders offensive linemen
Offensive linemen, with a narrower part of the spotlight and often a self-effacing nature, are generally not seen to be at the top of the list of athletes who stand to gain by monetizing their name, image and likeness.
The Texas Tech men in the trenches might not be the case.
Double Eagle Development, led by former tech guard Cody Campbell and defensive end John Sellers, announced a partnership agreement with the Red Raiders offensive linemen on Wednesday. They will promote the business through social media.
“We wanted to show our support for Texas Tech and our partnership with the offensive line,” Campbell told AJ Media. “I was an offensive lineman so I feel a real affinity with these guys. We always felt, from Double Eagle’s perspective, that how we built our business and how we doing our business are blue collar workers and we ‘We outperformed the competition and we did what needed to be done to be successful, and so they’re kind of a good representation of us.
“So we were interested in making a deal with them to show them our support, to show our support for Texas Tech and West Texas.”
Campbell announced the deal with a Twitter post showing individual photos of goaltender Weston Wright, tackle TJ Storment and center Dawson Deaton with the company logo on each shot.
Wright and Deaton wore polo shirts, Store a dark T-shirt. Texas state law prohibits the use of university logos and trademarks in connection with NIL-related activities.
Although three prominent linemen appeared in the initial announcement, Campbell said the arrangement is available to all offensive linemen on the Tech roster, including substitutes.
“We consider our company and our team – every man in every role, every woman in every role – as important as the stars,” Campbell said. “So we didn’t want to make a deal with just one or two star players. We wanted to do it with everyone. It kind of represents our business vision and what we know is important of a football team and of the world. ‘one line offense in particular. “
Campbell said he intended to continue the arrangement year after year.
He said the time commitment from the players’ point of view would be “not significant”.
“It basically involves them making social media posts about us and with us,” he said.
Campbell and Sellers played for the Red Raiders in the early 2000s. They started a commercial real estate development business while still in college. They are now co-CEOs of Double Eagle, which is involved in the exploration, development and production of oil and natural gas.
In April, Campbell was appointed to the Texas Tech University System Board of Regents.
Based on interviews with numerous Red Raiders in the first week of the preseason, Tyler Shough appears to be the most requested Tech player for promotional purposes. The new quarterback is helping his offensive linemen profit from the deals he has, at least one with a local restaurant.
“I don’t know how much I’m supposed to develop,” Guard Weston Wright said, “but we’re going to be well fed these Thursdays, and I’m excited about that.”
“Tyler texted the whole O line, let us know he put it up,” center Dawson Deaton said, “and we were all very happy about that, so I’m looking forward to it. “
University athletes have been able to enjoy their fame since July 1. This is based on newly enacted laws in about half of the states and the NCAA saying it would not punish NIL activities, even in states that have yet to pass legislation.
Wright said that an offensive lineman is probably not “the most striking character on a scoreboard.”
However, they are not excluded, even before the agreement with Double Eagle.
Deaton said he accepted social media promotions for The WagBar, an American Wagyu beef snack, and for Roundhill Investments, a New York-based company.
“They both reached out to me on my Instagram DMs (direct message) and kind of pitched me the opportunity and asked if I was interested,” Deaton said. “We just chatted a bit and I called both and we were able to make a deal that we were both happy with, so it went well.”
Deaton estimated that half to three quarters of the Tech team’s players had at least one NIL opportunity. He said he has managed to strike the right balance between taking advantage of a few opportunities like this without compromising his other time commitments.
“I think it’s good for sport and good for football, just for varsity athletics, that people can finally be rewarded for their talents,” he said. “It’s not a very important goal for me. I’m not here to reach out to businesses on the left and the right. A few companies have approached me with good deals, and I knew it would be something that I could do. Just a post on social media so it’s nothing crazy and I feel like it kept me so focused on football. “