Facebook Releases New Guide To Influencer Marketing And Its Growing Benefits
With the rise of e-commerce, influencer marketing is also generating better response, which is also linked to the changing content landscape and allows your branding message to stand out in high-traffic social feeds.
Generating traction on TikTok, for example, requires a dedicated platform approach, as reuse of ads from other networks just doesn’t work in the TikTok feed. For that, you need to really understand the app, and for many brands, working with influencers is a faster and more effective way to improve their messaging.
But how effective is influencer marketing really, and what are the top noticeable influencer trends?
This is what Facebook sought to find out with its latest study, for which it analyzed 12 campaigns in the APAC region, across 5 different verticals, to better understand the results influencer marketing generates for brands.
Facebook’s 14-page overview provides a range of key influencer marketing ratings and statistics. You can download the full guide here, but in this article we’ll take a look at some of the highlights.
First, Facebook highlights the massive growth in influencer marketing, which is expected to hit $ 13.8 billion in spend in 2021.
In addition, the way influencers are used is changing:
âThe influencer marketing industry shows no signs of stopping. In fact, micro-influencers – content creators with less than 25,000 followers – outperform macro-influencers. Their appeal is rooted in their abilities to create relevant content that showcases their knowledge and conveys the passions they share with their highly engaged audience.
So while teaming up with a major celebrity will certainly have benefits in terms of reach and notoriety, smaller creators can also generate strong results due to their more intimate connection to the community, which adds more leverage to their design. approval.
In its larger study, across 12 campaigns, Facebook found that influencer marketing definitely improved response, with big increases in purchase intentions and conversions.
Of course, 12 studies aren’t entirely indicative, and a lot comes down to execution, which Facebook also delves into in the second half of the report.
Along with a range of recommendations like this, Facebook also features specific case studies and ratings that might help you perform better with your influencer promotions.
It’s an interesting guide, with some valuable pointers – and with influencer marketing on the rise, it pays to better understand the fundamentals and key practices, in order to boost your campaigns.
You can download the full Facebook influencer marketing study report here.